Keep it simple. And not stupid.
FAQ’s:
Q: What is this all about?
A: iCaff lets you tell a story in two parts. Like http://icaff.com/32/
Q: How do I use this thing?
A: Think of something you want to say in two parts. With a pause in the middle. Submit your second half here, then post your first part and the link to your second part somewhere else. More info: http://icaff.com/17/
Q: Why did you use the tired “i” meme?
A: Well… I already owned it, it’s short, and http://icaff.com/16/
Q: Who are you anyway?
A: If your friend is telling you a story about how some crazy dude hurt himself in a seemingly innocuous fashion, I’m http://icaff.com/33/
Q: What do you use to power this site?
A: A standard installation of WordPress with a custom developed theme by yours truly. http://icaff.com/38/. I used some plugins, too. Oh, and I can’t forget. http://icaff.com/39/